Introduction
The yellow metal was always a thing of appeal from ancient times. At one point of time, the whole humankind passionately researched for the availability of gold. The glittering gold has that mesmerizing power of magical attraction. Later many crystal structures and stones came and enhanced the charm of gold. The diamonds and many other precious stones are some of the top listed jewels in any women’s ornamentbox. As time passed many different varieties and fashioned ornaments came with vibrant designs. The custom made ornaments are also trending in the market. Many traditional jewelers have conquered the jewelry market and still continue to be the best in the field. They are keen to incorporate the timely changes in this field and even online marketing is one among them. People can select their favorite designed ornaments from their comfort through the e-commerce portals.
Fashion-the fluid industry
Being the most fluctuating industry in the world, the fashion industry always leaves a little space for imagination and improvement. In order to satisfy the highly demanding customers, they have no other choice. You may think that women are the largest community of customers. But for your surprise, the men also are not far behind. They love to wear many chains, bracelets, rings, and even studs. And they never miss a chance to please their loved ones, be it mother, daughter, wife or girlfriend; they always choose the best ever jewelry possible. The Waman Hari Pethe Jewelers always are there in the industry with their unique and trendy collections in the gold and diamond sections. Beginning from the traditional Maharashtrajewelry, extending up to the diverse collections of pendant set and diamond necklaces they are spreading their branchesall over India.
Basic jewelry language
Some commonly used jewelry terminologies are described below. Without the proper knowledge of these terms, you may face pitfalls. As gold is not used as jewelry alone, instead it is a means of investment and deposit. So before going for gold, diamond or any precious stones, one must be very clear about the terminologies and what will be the best choice for them.
- Purity/fineness
In order to increase the strength of the gold while making the ornaments and all, some alloys have been added to it. So, all gold pieces will not be 100 % pure and the purity is expressed in decimals or percentages.
- Karat
This is again another way of expressing purity. One karat gold means 1/24th of the whole weight of the gold. So 24 karat gold will be 100 % pure and the 22 karat version means, 2 parts will be composed of base metal or alloy and the remaining 22 parts are gold.
- The 4 Cs of diamond
Clarity-one can identify the presence of blemishes like scratches, pits, etc on the surface of the diamond or some inclusions internally. these flaws are affecting the clarity of the diamond.
Color-In the diamond, if the visible color should be less, we can categorize them as high grade. The mucky yellowish r brownish colored diamonds are the low rated ones.Since the color is due to the composition, the colorless diamonds appear to be brighter compared to the colored stones.
Carat-it is the general measuring unit of a diamond’s weight. Normally 1/5th of a gram is known as a carat which is equivalent to 200 milligrams.
Cut-the sparkling of a diamond is greatly influenced by its cut. For a precisely cut diamond, there is a chance of maximum intake of light and all the light will get reflected total internally. Some may reflect the light through sideways and bottom and they may contribute less light on the upper surface reducing the dazzling brilliance of it.
Understanding the standards
Nowadays, many jewelers fail to provide 100 % trustworthy items in diamondand gold. As the customers how can we check the authority of these jewelers? For that, some specific standards have been coined and those who strictly follow those are reliable. In order to increase the strength and enhance the color of gold, copper and silver are mixed with gold. As mentioned earlier a 22-carat gold is used for jewelry making and it is 91.6 % pure. So the internationally accepted standard of gold is 916Pure gold. The grades of gold and its alloys are standardized according to the Indian standard IS 1417. This procedure of assessing the purity of gold is known as hallmarking. So, the pure gold is marked as BIS hallmarked and for the customers to identify them they have included the BIS logo, Fineness number, mark and year of the hallmarking, logo of the BIS license holder,etc.Many jewelers are strictly following these standards and take the additional cost from the customers. But the renowned jewel makers, Waman Hari Pethe prices are very affordable.
Go with your trusted partner
If a jewel maker is able to meet up all the standards and delivers the magnificent designs in different variety, they will definitely serve you better. They can offer their supplies in different categories like women’s jewelry, menjewelry, coins, and bullions, etc. in Women’s section itself, you can go for wide varieties like mangalsutra, pendant sets, rings, necklaces, bangles, etc. And the value additions are done with the diamond collections also. It is not all about the goods they are selling but also about the services they are providing as customer-centric. Their delivery policies, return and refund policies, resale and exchange policies should be customer friendly. Then only the jewelers can expect huge followers and regular consumers.
Conclusion
Many of us are vastly influenced by the yellow metal-gold, as a precious asset in our jewel box and a perfect investment for the future. As the availability and reach of gold have increased tremendously over the past few decades, as the buyers we may feel it comfortable to buy them even through online shopping. The exciting designs and vibrant collections amongst different categories will attract anyone who wishes to buy them.
