Last updated on April 28, 2021
People always say that there is power in numbers. With more women than ever working and learning from home because of the global pandemic, a new trend of female entrepreneurs is taking on the global market. This group of savvy business professionals is teaming up to empower each other and make big changes across all industries. To learn more about how female business leaders are changing the way big and small business work, read on.
Sleek Presentations and Brands
From your favorite bestselling author to podcast host, female entrepreneurs are making big waves in the business world by working with each other to tell visual stories that help set them apart from competitors. With more women than ever focused on workforce development and serving in high position roles like presidents, CEOs, and vice presidents of their companies, these women have found ways to balance work with home and are pulling it off with style.
Something as simple as hiring a presentation company to create a sleek brand and digital portfolio of work or e-learning PowerPoint presentation is the type of detail-driven change female bosses and business owners are implementing across all industries.
Maybe you’re part of a company run by a woman and have noticed the use of storytelling, slides, and company presenters as tools for getting word out about your business’s brand and culture. Research is showing that small businesses that take the extra time to connect with customers in sharing their stories and experiences are gaining customer loyalty at faster rates. Like building a tribe, women are using marketers and these savvy presentations to form communities that support each other while branding themselves as working to empower others.
Empowering Minorities and Other Women
Beyond aesthetics, the average lady boss has found one way or another to inspire other women by offering inclusive work environments that contain not only hybrid remote and in person schedules, but people from every background and skill set. With eyes on diversity as a tool for higher quality products, women-owned companies are going out of their way to work with consultants and staff from minority groups and countries all over the world.
On top of inclusive, diversity-driven practices, women-owned businesses are adding wellness programs into corporate culture as a way of helping employees to live healthier lifestyles. From web seminars and e-learning offerings like how to live a healthy lifestyle or why weight loss could increase quality of life, women-owned businesses are taking the extra step of supporting employees outside the office, leading to increased productivity and higher employee morale.
Networking
Women are seeing great results with networking, too. By aligning with other female business leaders, they are able to take their skills and offer pro tips in areas they might be weak in. A best selling author working with a skilled marketer, for example, is an example of one way in which women are joining together to help each other. The result is they’re also becoming industry educators on ways networking versus competition can help grow a business.
Virtual conferences are popular in women-owned businesses. The global pandemic has taught us all that we’re as connected as the click of a mouse no matter where we live—New York to Albuquerque and beyond. For this reason, women are making the most of technology to work together on ideas for best practices and sharing their successes and failures across all industries. After the pandemic is over, you can expect to see in-person workshops and conferences run by women with the same key messages about empowerment in a global community.
At the end of the day, women are here to stay as major changemakers when it comes to the business world. With a mindset set on working as a team and using networking skills, these career savvy professionals will change the shape of the future.
