Deciding which specific types and styles of jewelry to sell during different times of the year can be incredibly difficult and can ultimately be a deciding factor in the success of your jewelry shop. Trends are constantly changing and different styles of jewelry will sell well during certain seasons. As a jewelry shop owner, you must make sure that you are up to date and stocked up on the styles and types of jewelry that are in fashion at any given time during the year. Some of the key seasons for jewelry sales include Christmas, Black Friday, Valentine’s Day, and the summer months.
Christmas is a great time to have a jewelry shop once you ensure that you are selling in-trend products that are popular as Christmas gifts. It is essential that you have a selection of jewelry that entices Christmas shoppers, whether they are purchasing for themselves or someone else. Jewelry that is popular over the Christmas period will include sterling silver Christmas jewelry and also items that directly link to the consumer’s likes and hobbies, for example, dogs are a much loved and popular pet, so why not stock up on some dog-related jewelry for all those dog lovers out there.
Black Friday is also a great time of year for selling. This is the perfect time to get rid of out-of-season items and make some room for your Christmas and Valentine’s Day stock. Usually during Black Friday consumers are looking for heavily discounted products, however, depending on how you market the items, you may not have to give up much of your precious profit as you may think.
Valentine’s day is another one of the big ones and therefore you must ensure that you are fully stocked up with popular Valentine’s Day jewelry such as love heart products. As Valentine’s Day jewelry is quite generic and can also be popular for birthdays and mother’s Day don’t be afraid to splurge on your stock as you will be able to sell any leftover stock throughout the rest of the year. Deciding on what type of metal your jewelry should be is also a big factor. Sterling silver jewelry is always a safe bet, as it is relatively cheap compared to gold but still holds a physical value unlike base metal and fashion jewelry. Although when selecting your silver jewelry supplier, make sure to read reviews and ask questions first, as there are many places that sell imitation silver, often found on AliExpress amongst other places.
The summer months are also a key season for selling as many people go on holiday and want to look their best by buying new outfits. Jewelry that complements summer outfits can include silver toe rings and silver anklets. Make sure you don’t miss out on this selling opportunity by stocking up on summer-related jewelry.
Ultimately the sales of your jewelry shop can be significantly affected by the products you are selling during different seasons. Therefore, you must purchase the correct items from your jewelry wholesaler or jewelry manufacturer to maximize your sales.
