Design is fundamental to any digital strategy. We are in a digital age where visual stimuli make the difference when a user makes a decision. It is necessary for a good idea to have creative elements that differentiate it from the competition and attract its target audience. And for this, you must have the right design tools for SMBs.
Your brand must have a design that easily identifies it, and everything that is published should have a characteristic visual form so that the brand is recognized at a glance. This will be achieved with the design of a logo, corporate colors, and paying close attention to the design of content that is published on behalf of the brand.
Adobe Illustrator and Adobe Photoshop
Among the computer programs for digital image creation and editing, the most popular in the world of graphic design and advertising are Photoshop and Illustrator, two essential design tools, owned by the American company Adobe. Photoshop is used for working with images, while Illustrator is more geared toward drawing or illustration (one works with pixels, the other with vector graphics). For audiovisual content, many companies use After Effects, also from Adobe.
Canva
Canva is one of the design tools preferred by users who are not professional designers since, thanks to its easy handling and versatility, it is one of the most economical solutions (it is a free program) to create graphic content. You could define it somewhat as an online and optimized Photoshop, through which you can quickly create posters. The evaluation of this tool is highly positive because it is a completely free design tool for social networks. There are indeed images or vectors that will only be available upon payment, but the truth is that with Canva you can completely transform ideas into eye-catching designs and infographics.
Canva has creative templates classified by themes, so they are useful for any type of social network. However, in many cases, we see that same template over and over again in different accounts or companies– but thankfully, if Canva stands out for one thing, it is that it allows users to create their own personalized designs. Furthermore, each change is saved instantly, and it’s available in the App Store and Play Store for creating designs on the fly.
There are a thousand different ways to increase brand recognition on a social network, but the image is the first step. The design tools and applications above can help you and your company make the right moves in creating and establishing designs for your social media. Test them out and see how helpful they are, and you might find yourself becoming a master digital designer in no time!
