What is a social media marketing strategy?
A social media marketing strategy is a document that sets out your goals on social media, the techniques you use to achieve your goals, and your metrics for measuring progress and performance on social media.
Every social media marketing strategy should include a list of all the business accounts and marketing goals on each platform. Also, these goals should be in line with the goals of the other marketing strategies in your business.
In addition, Targeted social traffic to your site is the good planning should clearly define the roles and responsibilities of each team member and the way individuals report.
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How To Make The Best Social Media Marketing Strategy?
You can follow the steps below to choose the most appropriate approaches and create the best strategy in social media marketing.
- Choose social media marketing goals based on your business goals
- Get as much information about your audience as you can
- Get to know your competitors
- Poll on social networks
- Create business user accounts and complete profile information
- Find the motivations
- Create a social media content calendar
- Produce quality content
- Evaluate your performance and change strategies accordingly
- Finalize your social media marketing strategy
In the following, we will explain in more detail about each of these steps.
Select Social Media Marketing Goals In Line With Business Goals
To be successful in social media marketing, you need to choose goals that are in line with your business goals. To do this, you must pay attention to the following.
Paying attention to the SMART criteria framework in choosing goals can steer your activities in the right direction and lead the business to the desired results. For example, you can consider your marketing goal as follows:
“We will use the Twitter social network to support customers and reduce response time to less than two hours by the end of the season.”
Review important criteria
It is easy to check criteria such as number of followers and likes, but it is not easy to prove the value of these criteria. So instead of looking at these, focus on metrics such as “engagement rate”, “click-through rate” and “conversion rate”.
It is also better to check different goals and criteria in different social networks or even use each network differently. For example, if you use the LinkedIn social network to increase website traffic, it’s a good idea to check the click-through rate. Or if you use Instagram to increase brand awareness, you can monitor the number of views of the stories.
Social media goals should be in line with your overall marketing goals. To get started, you can create your own marketing strategy with at least three goals for social media.
The first step in creating a successful strategy is choosing goals. Without these goals, you will have no measure of success or ” return on investment ” (ROI). It is said that your goals should be in line with SMART criteria. In other words, these goals must meet the following criteria:
- Specific Spec (Specific)
Get information about your audience
Knowing your audience and their interests is one of the main pillars of social media marketing. So you need to get as much information about your audience as possible. To do this, it is better to pay attention to the following points.
Create an audience persona
As you know, knowing your audience and what they like to see on your social media is a key element in creating a social media marketing strategy. This way, you can generate content that your audience will like, comment on, and share. This is also essential for converting social media followers to customers. Typically, to create a customer persona, you need to get the following information about your target customers:
- Average income
- Field of activity or job industry
- Favorites and…
See fans, followers and customers with real people with real needs and requests so you can better interact with them.
Do not guess your audience information, as your assumptions about your audience or social media may be wrong. Social media data analysis features can show you valuable information about your followers, where they live and how much they are interested in your brand. Use these tools to set the strategy and target the audience.
It is always possible that competitors have started using social media before you. So you can learn a lot from how they work.
Comparative analysis allows you to identify your competitors and find out in which areas they performed well and in which areas they performed poorly. By examining the performance of competing brands, you gain a good understanding of what is expected of your industry, and this helps you set your social media goals.
It will also help you find new opportunities. For example, one of your competitors does a great job on Facebook but has not worked hard on marketing on Targeted Instagram web traffic. In this case, you can attract the audience of other social networks instead of trying to gain a rival audience on Facebook.