In January 2023, there were 4.76 billion social media users in the world. This makes social media the perfect place to raise brand awareness, as you can reach a large audience with the click of a button.
However, it’s easier said than done. Not only do you have to post interesting and relevant content, but you have to do it consistently too.
This can be difficult for a small business owner to keep up with, so it’s best if you hire a social media manager. Read on to see how you can find and hire the best one.
Check Out Other Brands’ Accounts
There’s a good chance that you know some established brands that have killer social media accounts. It doesn’t hurt to reach out and ask who handles their company social media.
This is a great way to get a shortlist of potential people to talk to. And considering that you’ve seen proof of their work, there’s an excellent chance that they’ll nail the tone for your business too.
Ask Social Media Groups
If you’re on LinkedIn, Facebook, or any other social media group, you can put feelers out to see what reputable social media managers are out there. You can even make a post saying that you’re looking to fill this position; you never know if word of mouth will place the perfect person in front of you!
It’s beneficial to join groups specific to your industry. This will ensure that the social media managers you find are well-versed in terms and jargon.
Explore Job Boards
Job boards like FreeUp are outstanding places to look since you can find a freelance social media manager instead of a contracted one. This can better suit your budget, especially if you’ve just started your company.
Some job boards are of higher quality than others though; make sure you select ones that vet their freelancers first. This can save you time, as you won’t have to sift through inexperienced and unqualified people.
Write a Detailed Job Listing
No matter where you seek out social media managers, you need to make a detailed job listing. This is beneficial in several ways.
First, you’re making it clear what you’re looking for, and what responsibilities the manager has. It also provides transparency on what pay and benefits they’ll get, which can attract more talent.
Interview and Test Your Shortlisted Managers
After shortlisting potential social media managers, interview them. This can give you a more in-depth look at who they are, what their working style’s like, and if they’re the right fit.
You should then ask them to come up with several types of posts to see if they’re competent in social media management.
Hire the Right Social Media Manager
With the right social media manager on your side, your business will flourish on the internet. And before you know it, everyone will know who you are, as well as have a fantastic impression of what you offer.
So don’t skimp when it comes to social media marketing. Take the time to find an expert, and it’ll definitely pay off.
Keep reading our blog page for more useful tips on developing your company.