Last updated on November 9, 2019
If your business is still not on Instagram, you are committing a big mistake and losing out on opportunities to boost brand awareness online. Instagram is regarded as the most effective social networking site for boosting engagement and connecting with potential customers. Instagram is simple, visual and it is proving to be a huge attraction for the youth as compared to all other social media channels.
As per https://www.lyfemarketing.com, Instagram has over 1 billion MAUs and this figure is going up by the day. So when you are on Instagram, you would be exposed to over 1 billion active Instagram users who would be your target audience! Instagram is much more than mere visuals. You not only get to see stunning pictures of the products you are looking for, but you could also go about creating an electric and stimulating social media profile highlighting the goals and mission of your brand, showcasing your products and grasping sales and leads.
Instagram is a robust and powerful marketing tool that must necessarily be leveraged by small businesses to boost their brand’s overall online presence and increase the visibility of their unique products. It is high time you joined the amazing Instagram bandwagon and paved the way for your brand’s success and fame. If you require convincing, you are free to explore the chief reasons why businesses must use Instagram irrespective of their size or mission.
More & More People Are Leveraging Instagram
As per the statistics provided by the Instagram team, there are over 500 million daily active users with almost 80% of them coming from other countries away from the United States. 34 percent of Instagram users are supposed to be millennials while 38% of the users are in the habit of visiting the platform multiple times every day. With such a wide following, businesses could achieve phenomenal success with a truly dedicated Instagram stratagem.
All Sizes of Businesses Could Sustain Here
You have access to a host of users hence; your business could attain pinnacles of glory. Instagram is the right platform for boosting your business’s overall online presence and increasing Instagram followers. It is the way to go for big, renowned organizations and even the smaller one-man operations or mom & pop shops.
However, you must not dream of achieving overnight success even if your organization is a big one. However, the marketing team of a small relatively unknown company could find a niche for their small business by maintaining an active presence all the time and scheduling a minimum of one post every single day. This is precisely how the renowned brands Adidas and Coca-Cola and a string of small insignificant businesses have seamlessly leveraged this powerful social media platform for thriving. You must get in touch with a reputed digital marketing agency for professional assistance and expert services. When you sign up for the trial period you would get free Instagram likes.
Instagram Could Provide Opportunities to Mint Money
Instagram is a social media platform that has dramatically changed over the years. Today there is an increased focus on making money via product placement. The recent program is referred to as Shoppable Posts that let businesses include tags in the product pictures. You could incorporate effective links that would be including price, product description, and capability of shipping right away.
Instagram Stories Are Great for Making Your Business Relatable
Instagram is a marvelous way of demonstrating to all potential clients that you are not merely a faceless corporation. We know that this could be achieved via some of the present app features; you could certainly create a robust profile. You could create a great impression by using Stories and live posts. You could showcase your achievements that take place behind-the-scenes. Some instances would be live videos demonstrating how products are manufactured, videos of office staff interacting actively with one another and even Q & A sessions live, taking place between your target audience and you.
Instagram live posts could be an amazing way of building trust, rapport, and immense credibility with fans and followers and you could additionally bring out the human side of your organization. This way more and more people would trust your brand.
An Opportunity to Partner with Genuine Influencers
When you are leveraging the powerful social media platforms, you would have the opportunity to showcase your products to the regular viewers or your target audience and you would get to interact with influencers. Influencers are supposed to be online celebrities who would be promoting your brand on your behalf and strategically place the brand into the mainstream.
A genuine influencer could take your business sales to the next level via a boost in ROI and easy access to demographics that are not easily reachable. If you are seeking assistance from a renowned influencer, they could easily promote your organization or products to countless followers with merely a few Instagram posts.
Hashtags Could Boost Your Visibility
If you are a startup or a small unknown company, you must be overwhelmed by the fierce competition that exists on this circuit. However, with effective and clever use of choicest hashtags, you could stand tall among the rest.
Hashtags are supposed to be keywords that bring out the underlying meaning of your posts. Popular Instagram hashtags like #ShareaCoke from Coca-Cola, #MyCalvins from Calvin Klein seemed to have added a whole new dimension to the industry. These became the pop culture hallmarks that have taken these already popular and well-known organizations to new heights of glory and success. These organizations are far more popular and recognizable today.
Mobile is the King
Unlike Twitter and Facebook that started primarily as browser-based platforms, Instagram was introduced mainly as a photo-sharing mobile application. As 90% of the time that consumers spend on the cell phone is predominantly spent on these mobile apps, your business must take the fullest advantage of this photo-sharing app called Instagram to boost your specific brand.
Your Instagram posts would be accessible to consumers on the go. Smartphone users opt for Instagram since it has a relatively cleaner style as compared to the cluttered view of Facebook. Moreover, Instagram could boost 10x higher engagement as compared to Facebook. Hence, it is high time all businesses must get on to the Instagram bandwagon for sure.
Conclusion
More and more people are focusing their attention on Instagram and you simply cannot ignore millions of potential clients by staying away from this robust social media platform.
